Competitive Intelligence

You can’t lead the market if you don’t understand who’s in it.

As a market research consultant, I help businesses gather, analyze, and interpret competitive intelligence that directly informs marketing, positioning, and strategic planning. From messaging audits to product comparisons and market mapping, I give you a clear, unbiased look at how your brand stacks up—and where the opportunities lie to stand out.

What You Get

Every deliverable is focused on helping you out-maneuver—not just observe—your competition.

  • Competitor messaging and branding audits

  • Feature, pricing, and positioning comparisons

  • Marketing and channel strategy reviews

  • SWOT-style insights with strategic implications

  • Custom reporting tailored to executive or marketing team needs

Why It Matters

In market research, competitive intelligence is more than just a spreadsheet—it’s fuel for differentiation. By understanding where others win (and where they fall short), you can sharpen your messaging, focus your marketing efforts, and better connect with your audience. I bring the research expertise and marketing mindset to help you make smart, strategic moves—rooted in real-world context.

Let’s schedule a time to talk.

Whether you need a deep statistical dive or just a clean read of your data, I’m ready to help.

About Me

With a career spanning market research, marketing, and strategic consulting, I’ve helped brands—from startups to Fortune 500 companies—unlock insights, craft powerful messaging, and execute data-driven strategies. Now, I’m focused on helping businesses like yours elevate their market research and marketing to drive smarter decisions and stronger results.