Crosstab Development & Analysis
The story isn’t just in the data—it’s in the comparisons.
As a market research consultant, one of the most valuable tools I use is the crosstab. By breaking down survey results across key audience groups, I help businesses see not just what their customers think—but which customers think it. Whether it's segmenting by demographics, behaviors, or attitudinal variables, I turn spreadsheets into insights that drive marketing strategy, creative direction, and messaging decisions.
What You Get
Every crosstab is designed to surface meaningful differences—fast.
Customized crosstab tables built in Excel, SPSS, or your platform of choice
Filtering and segmentation by key demographic or behavioral attributes
Significance testing to identify real differences, not noise
Visual summaries and callouts for marketing and strategy teams
Crosstab planning that aligns directly with research and campaign goals
Why It Matters
Crosstabs are where raw data becomes marketing insight. Whether you're launching a campaign, fine-tuning messaging, or deciding where to focus your spend, this level of analysis gives you the “who” behind the numbers. As a market research consultant, I’ve used crosstabs to uncover high-value customer segments, identify messaging gaps, and support targeting strategies for clients across tech, healthcare, and consumer brands. It’s not just analysis—it’s marketing fuel.
Let’s schedule a time to talk.
Whether you need a deep statistical dive or just a clean read of your data, I’m ready to help.
About Me
With a career spanning market research, marketing, and strategic consulting, I’ve helped brands—from startups to Fortune 500 companies—unlock insights, craft powerful messaging, and execute data-driven strategies. Now, I’m focused on helping businesses like yours elevate their market research and marketing to drive smarter decisions and stronger results.
