Market Research for Public Relations & Communications Teams
Your clients want thought leadership backed by real data.
They want something original. Something media-worthy. Something that stands out.
But building custom research isn’t always realistic, whether it’s time, resources, or knowing how to structure it in a way that actually drives coverage.
That’s where I come in.
I design research specifically for PR and communications teams, turning ideas into data-driven stories your clients can take to market.
Proprietary data for campaigns
Insights designed for media pickup
Research that fuels ongoing content
How I Help Public Relations Teams With Market Research
I design custom research specifically for PR and communications use cases.
That means building studies that uncover insights worth talking about, not just validating what’s already known. It also means structuring research in a way that supports storytelling, making it easy to turn findings into headlines, narratives, and campaign assets.
I work alongside your team as a partner, helping shape the right questions, interpret the results, and translate everything into something your clients can actually use.
The Questions I Answer for Public Relations Teams
What data can we bring into market that actually generates interest?
What insights are strong enough to build a story around?
What messages will resonate not just with audiences, but with journalists?
What angles are worth pitching, and which ones aren’t?
How do we turn a campaign idea into something backed by real data?
Common Market Research Use Cases for Public Relations Teams
What Public Relations Teams Get From Market Research
Deliverables are built to go beyond internal understanding and directly support campaigns, outreach, and content.
Story angles and narrative frameworks that support PR, social, and campaign execution
Executive-ready white papers designed to be valuable, shareable, and worth downloading
Infographics and headline-ready statistics built for media pickup
The result is research you can immediately put into your strategy.
-
Build campaigns around proprietary data that gives your client something new and differentiated to say. Research can shape the core idea, validate the direction, and provide the insights needed to support positioning, messaging, and overall campaign strategy. The result is a campaign that isn’t just creative, but grounded in something real and defensible.
-
Equip your team with statistics, visuals, and story angles that increase the likelihood of coverage. Instead of pitching general ideas, you’re bringing data-backed insights that give journalists a clear reason to engage. This makes outreach more compelling and improves the chances of earning meaningful placements.
-
Strengthen your recommendations with data-driven ideas that help you stand out in competitive pitch situations. Bringing proprietary insights into a pitch adds credibility and shows a deeper level of thinking beyond surface-level strategy. It gives your team a stronger story to tell and increases confidence from prospective clients.
-
Create a steady stream of insights your clients can use across PR, content, and social. Research can be structured to generate multiple angles, allowing you to extend its value over time rather than relying on a single moment. This supports consistent visibility and helps position your clients as ongoing leaders in their space.
-
Understand which messages resonate most and refine them based on real audience feedback. Research can identify which themes, claims, and value propositions are most compelling, and where messaging may be falling flat. This ensures your campaigns and communications are built on what actually connects, not just what sounds good internally.
My Experience Working With Public Relations & Communications Teams
I’ve spent several years working alongside PR and communications teams across North America, supporting agencies, in-house teams, and individual practitioners on everything from campaign development to thought leadership.
I’m accredited in public relations (APR) through PRSA and regularly speak at Public Relations Society of America events across the country, where I focus on how research can strengthen storytelling, strategy, and impact.
That experience has given me a deep understanding of how PR teams operate, what clients expect, and how to build research that actually works within the realities of PR.
A Selection of Public Relations Teams I’m Proud to Have Worked With
Does Your Public Relations Team Have a Question You’re Trying to Answer?
Use the form below to send me your question (I usually respond within 24 hours), or feel free to schedule a time for us to chat. I can’t wait to help!
Tell me about your question.
Schedule a time to chat.